Cookie Policy
Read our cookie policy to know more about how we operate our site, and use cookies for measurement, advertising and fraud detection.
1. Introduction
1.1. Pillar uses cookies and similar technologies on our site and app for a number of different purposes. This cookie policy explains what types of cookies and similar technologies we use, why we use them, and how to manage them.
1.2. This cookie policy forms part of our privacy policy (hellopillar.com/legal/privacy-policy).
2. What are cookies?
2.1. Cookies are small text files, which are stored on your device when you visit websites. They can be stored for a set amount of time or indefinitely. We don't store sensitive data, like bank details, in cookies.
2.2. When we use the term ‘cookies’ in this policy, this includes similar technologies, including pixels, web beacons and IP addresses, device fingerprinting used to achieve the same effect (frequently to identify and track you).
2.3. We use cookies on our site and app so we can:
- remember your preferences and whether you’re logged in or not
- help improve our site by analysing your use of the site, where you like to go and where you don’t, and test different versions of our site
- detect and prevent fraud
- show you adverts for Pillar and our products
- check the effectiveness of advertising campaigns
3. Strictly Necessary Cookies
3.1. We need to use some cookies to be able to operate our site. For example we'll use cookies to help keep the site secure.
3.2. We also use a range of services to help us detect and prevent fraud. Some of these services will use cookies and other technologies, including device ID logging to help us determine if the same device is being used by multiple different people or the same person is using multiple devices to access our site and app, both potential indicators of fraud. In some instances, this information is shared between other third parties to help them detect and prevent fraud.
3.2. We view the use of cookies to detect and prevent fraud as essential to protect our business and customers.
4. Other cookies
4.1. Definition
4.1.1. As well as strictly necessary cookies, we also use cookies for a number of different purposes. These cookies aren’t essential, but they do help us run our business.
4.1.2. Some of the cookies we use are ‘third party cookies’ meaning that third parties will have access to the information in those cookies. Sometimes these cookies are set directly by Pillar on behalf of the third party, sometimes they’re set by the third parties directly.
4.2. Customer experience
4.2.1. We use some cookies to remember your preferences and so we can provide some services to you to help improve your experience, including live chat.
4.3. Social media
4.3.1. We provide some social media buttons so you can share content on social media sites (Linkedin, Twitter, Facebook). These sites may also use your information for advertising purposes.
4.4. Analytics
4.4.1. Pillar uses a range of cookies to help us understand how you’re using our site and app, what content you’re interested in, and analyse any problems you’re experiencing with the site, including through the use of session recording. We also use them for something called “A/B testing” so we can show different users different versions of our site to see which they prefer.
4.4.2. All this is to help us to improve our site and app and to ensure they work as well as they can and that customers get a good experience.
4.5. Marketing/Advertising
4.5.1. Pillar uses behavioural advertising to show you adverts for Pillar and our products around the web. Behavioural advertising relies on data about you to show you more relevant adverts as you browse the internet. As part of this, information about you will be provided to a range of third parties operating in the advertising / technology ecosystem.
4.5.2. We also use specific cookies from social network sites so we can show you ads on those sites.
4.5.3. Also, if you click on an advert for Pillar or a link in an email we send you, we’ll track your activity on the site in line with the above section on analytics, but also to measure the effectiveness of our adverts and in connection with our app, to understand the route you took to install it.
5. Third party cookies
5.1. Here’s a list of the third parties whose cookies or similar technologies are used on the site or our app, together with the category they fall into.
| Cookies | Purpose | Description |
|---|---|---|
| Intercom | Functional | Enables customer support features |
| Google Analytics | Performance | Provides measurement of website usage |
| Google Optimize | Performance | Allows testing of website content |
| Google Ads | Marketing | Allows measurement of marketing campaigns |
| Bing Ads | Marketing | Allows measurement of marketing campaigns |
| Facebook Ads | Marketing | Allows measurement of marketing campaigns |
6. Choices
6.1. You can manage your cookie preferences through our pop-up cookie banner that appears when you first visit the website. You can also manage your cookies preferences by clicking the below button.
6.2. You can also manage your preferences by changing your browser settings on your device to refuse the use of all or some cookies. However, if you block all cookies (including strictly necessary cookies), you may not be able to use all or some parts of our website. You may also find that you are shown information on our website that is less interesting to you.
6.3. Please note, other organisations, such as advertising networks, may also use cookies to track you across different websites. We have no control over these cookies.